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Recruiting film – The key to attracting top talent in a competitive market

At a time when competition for qualified specialists is more intense than ever, a professional recruiting film can offer a decisive advantage. Unlike static job advertisements or text-heavy career pages, an authentic insight into your company not only conveys information, but also arouses emotions and creates a personal connection. At Mainfilm, we create recruiting films that bring your corporate culture to life and appeal to the talent that really suits you.

The new era of talent acquisition through visual communication

Traditional recruitment methods are increasingly reaching their limits. Today, highly qualified applicants expect more than just a list of requirements and benefits – they want to get an authentic feel for their potential working environment before they even send in an application.

TV-inspired quality for economically strong companies

A well thought-out recruiting film offers precisely this authentic insight and answers the crucial questions: How does it feel to work here? What people and values characterize the company? What is the atmosphere like in day-to-day interaction? These emotional aspects are often decisive for the decision of top candidates – and cannot be conveyed by any job description, no matter how detailed.

What makes an effective recruiting film

distinguishes

A convincing recruitment film goes far beyond glossy surfaces and marketing platitudes. It shows your company in a way that is both informative and emotionally appealing:

Real employees as credible ambassadors

The focus of an authentic recruitment film is not on professional speakers, but on your own employees. Their unadulterated perspectives and personal stories create trust and convey a realistic picture of your corporate culture.

At Mainfilm, we rely on a cautious interview approach that allows even team members with no camera experience to express their enthusiasm naturally. Potential applicants immediately sense this authenticity – and they appreciate the honesty more than perfectly rehearsed statements.

Insights into everyday working life

While abstract company values often seem interchangeable, concrete insights into everyday working life offer real added value for interested parties. An effective recruiting film shows real working environments, typical team interactions and the small moments that make the difference.

These authentic scenes have a double effect: they attract the right candidates and at the same time help to avoid unsuitable applications. This natural self-selection saves time and resources in the recruiting process – a measurable economic advantage.

The Mainfilm method:

Recruiting films with strategic added value

In-depth analysis of your employer brand

Before the first camera rolls, we carry out a detailed analysis of your employer brand. What makes you attractive as an employer? What values are anchored in your corporate culture? Which types of applicants are the best fit for you? These findings form the basis for a recruiting film that targets the right talent.

Authentic storytelling with a strategic focus

Stories move people – especially when they are genuine and comprehensible. Our approach combines authentic storytelling with strategic goals: We identify employees with inspiring stories and develop a narrative structure that both touches people emotionally and supports your employer branding goals.

Target group-specific format strategy

Different positions require different approaches. A junior developer has different questions and priorities than an experienced manager. Our format strategy takes these differences into account and

STILL NOT SURE WHICH VIDEO PRODUCTION BEST SUITS YOUR PROJECT?

We are happy to advise you

To the video and film productions

Possible applications:

Maximum impact through strategic placement

A professional recruiting film only unfolds its full effect if it is used thoughtfully. We support you with optimal placement:

Integration into the digital application process

Strategically integrated into your career website, a recruiting film can significantly increase the length of stay and boost the conversion rate. We advise you on the optimal positioning and technical implementation to achieve maximum impact.

Particularly effective: the integration of position-specific film sequences directly in the respective job advertisements. This targeted placement provides applicants with precisely the information that is relevant to their specific decision.

Expanding your social media recruiting strategy

Social networks are playing an increasingly important role in recruiting. From your main film, we develop format-optimized snippets for LinkedIn, Instagram, TikTok and other relevant platforms – each adapted to the specific requirements and user habits of the respective channel.

This modular approach maximizes the reach and impact of your investment and ensures a consistent presence of your employer brand across all digital touchpoints.

Use at recruiting events and career fairs

At physical or virtual recruiting events, your film creates an emotional introduction and is memorable. We design versions that are specially optimized for use at trade fairs or in lecture environments – with particularly memorable opening sequences and a clear structure.

These event variants can be supplemented by interactive elements or Q&A formats to promote dialog with potential applicants and optimally prepare for personal contact.

WANT TO KNOW MORE ABOUT LIVESTREAM PRODUCTION AND WHAT A VIRTUAL EVENT LOOKS LIKE?

We are happy to advise you

To the livestreaming production

More efficiency through optimized workflow

PROCESS OF VIDEO PRODUCTIONS WIESBADEN
THIS IS HOW WE PROCEED

1

Strategy & conception

TARGET GROUP DEFINITION
STORYTELLING
CREATIVE CONCEPT
STORYBOARD & SCRIPT DEVELOPMENT
STRATEGY DEVELOPMENT
SCRIPTING
2

Pre-production

LOGISTICS PLANNING
PRODUCTION CREW
TECHNICAL EQUIPMENT
LOCATION SCOUTING
FILMING PERMITS
SCHEDULING
CASTING
3

PRODUCTION

SET DESIGN
PRODUCTION IN EXTERNAL LOCATION OR
PRODUCTION IN OWN FILM STUDIO
DRONE RECORDINGS
GREEN SCREEN PRODUCTIONS
4

POSTPRODUCTION

EDITING
COLOR AND SOUND CORRECTION
2D-/3D-ANIMATION
MUSIC
COMPOSING
GRAPHICS
5

DISTRIBUTION

EDITORIAL PLANNING
CONSULTING
CAMPAIGN CREATION AND
CAMPAIGN SUPPORT

The next step

to your successful recruiting film

An effective recruitment film combines authentic insights with strategic communication. As your partner at eye level, we accompany you from the initial concept idea through to successful implementation – always with the aim of appealing to precisely the talent that will help your company move forward.

Our experience with leading companies has taught us that success in recruiting today depends crucially on how authentically and convincingly a company can communicate its culture and vision. A professional recruiting film is the most effective tool for this.

Ready to take the decisive step in the competition for the best talent? Contact us now for a non-binding strategy meeting and find out how we can work together to develop a recruiting film that inspires and convinces!

REQUEST NOW

MIT DIESEN KUNDEN HABEN WIR BEREITS GEARBEITET

FAQ on recruiting film

How long does it take to produce a professional corporate video?

Depending on the scope and complexity, you should expect 3-12 weeks from the initial meeting to final approval. Our video production Wiesbaden works efficiently and ensures a smooth process.

What costs will I incur?

The investment in a professional video production Wiesbaden depends on many factors – from the duration of the shoot to special technical requirements and post-production costs. We will provide you with a transparent quote with no hidden costs.

How do I measure the success of my video production?

Together, we define clear KPIs for your project and support you in measuring success. From views and engagement rates to conversion tracking and qualitative feedback – we make the ROI of your video production Wiesbaden transparent.

Can Mainfilm also produce content for us on a regular basis?

Absolutely! Our video production Wiesbaden unfolds its full potential in continuous collaboration. We develop serial formats that bind your target group in the long term and anchor your message sustainably.

Sei schlau, sei wie unsere Kunden

Das sagen
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über uns

Mainfilm ist der ideale Mediendienstleister und Partner auf Augenhöhe. Über die letzten Jahre konnte uns Mainfilm bei der technischen und inhaltlichen Konzeption und Umsetzung von hybriden Veranstaltungen für öffentliche Auftraggeber in ganz Deutschland unterstützen. Stets professionell, gut gelaunt, mit dem Blick für Details und Lösungen für alle Eventualitäten und akute Änderungen wurde jedes Projekt zur vollsten Zufriedenheit abgeschlossen. Das Team ist kompetent und fachlich versiert, die Technik hochwertig und auf dem neusten Stand. Egal ob Preisverleihung, internationale Fachtagung oder Keynote, am Ende gab es nur zufriedene Gesichter bei uns und unseren Kunden (u. A. Bundeszentrale für politische Bildung, Bundesministerium für Wirtschaft, Bundeswehr). Danke Mainfilm, wir freuen uns auf weitere gemeinsame Projekte.

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Mainfilm ist unser zuverlässiger Partner für erfolgreiche Kommunikation im Video- und Streaming-Bereich. Von der Konzeption, über die Produktion, bis zur Ausspielung bietet das Unternehmen innovative Services auf höchstem Niveau - alles aus einer Hand. Die gemeinsame Arbeit war vom ersten Tag an effektiv, unkompliziert und immer on point. Die Ergebnisse sprechen für sich und ich kann Mainfilm zu 100% weiterempfehlen, wenn high end Content auf zeitgemäßes Storytelling treffen soll.

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Cheil Germany worked with Mainfilm for the Samsung Live Commerceproject. This project was the first live commerce case in Germany where amajor electronics company sold its product on social platforms. Sincethere was no used case, we had to develop an entire strategy, creative,and live-streaming production plan with Mainfilm. They always found thebest solution and went the extra mile to exceed client expectations.Therefore live commerce project was very successful and this become ourbest practice case. I would say working with Mainfilm might not be easysometimes because Mainfilm is fighting for better results and doingsomething more. However, that is the quality and service you can expectfrom them.

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Für den Dreh unserer beiden Testimonialvideos waren wir auf der Suche nacheiner Produktionsfirma, die uns nicht nur beim eigentlichen Drehunterstützt, sondern auch das gesamte Konzept und die Ausarbeitungübernimmt. Mit Mainfilm haben wir so einen Partner gefunden. DieZusammenarbeit war vom ersten Kontakt an bis zur finalen Postproduktionimmer professionell vor allem aber auch herzlich und vorausschauend.Gerade bei der Arbeit mit den Testimonials, die ja Laien vor der Kamerasind, war immer die nötige Ruhe und Geduld da. Das gesamte Team hat anallen Drehtagen hervorragend gearbeitet und dabei sind zwei wunderschöneFilme entstanden.Wir freuen uns jetzt schon auf das nächste gemeinsame Projekt!

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Wir von Clash of Clans (Videospiel für mobile Endgeräte) haben ein deutsches Ligafinale mit Mainfilm live ausgestrahlt. Die Entscheidung für Mainfilm fiel nach intensiver Recherche, in der sich herausstellte, dass es sich bei Mainfilm um ein professionelles, erfahrenes Team handelt. Da wir weltweit Millionen von Nutzern haben, war dies ein wichtiges Kriterium für die Produktion. Das Team überzeugt auf ganzer Länge mit Freundlichkeit, Anpassungsfähigkeit und Qualitätsstandards.

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2018 beauftragten wir die Firma Mainfilm für unser LegelTech Event mit Richard Susskind. Dank Mainfilm war es möglich unser Event auf emotionale Art und Weise zu dokumentieren. Dadurch können wir es langfristig nutzen und unseren Eventfilm auch nach der Veranstaltung noch vielseitig einsetzen. Wir haben uns für Mainfilm entschieden, da hier echte Profis mit Leidenschaft am Werk sind. Mainfilm bietet einen rundum Services – wir mussten uns vor Ort um nichts kümmern. Alles lief „wie von alleine“, was sehr wichtig ist, da bei großen Events die Kapazitäten an anderen Stellen zielgerichtet zum Einsatz kommen. Mainfilm hat sich als super flexibel hervorgehoben und ist auch auf individuelle Wünsche zu unserer vollen Zufriedenheit eingegangen.

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