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Social media video – maximize your digital reach with target group-specific content

In the fast-paced world of social media, the first second often makes the difference between success and failure. A strategically designed social media video immediately captures the attention of your target audience and gets your message across effectively, even in short formats. At Mainfilm, we develop platform-specific video content that not only entertains, but is proven to increase engagement, reach and ultimately measurable business success.

Why social media videos are indispensable today

The algorithms of social networks prefer video content – and for good reason: users interact with videos up to 10 times more often than with static content. However, not every video achieves the desired effect. The decisive difference lies in the platform-specific strategy and the precise alignment with the usage behavior of your target group.

Your movie? Main movie!

As your partner for digital storytelling, we at Mainfilm understand the specifics of each platform. From quick, emotional appeals on TikTok to informative LinkedIn formats and inspiring Instagram stories – we create video content that works exactly where your target group is active.

The special features

Effective social media videos

Today, professional video production is an indispensable part of any successful marketing strategy. But it’s not just about producing any video – it’s about creating the exact content that inspires your target group and motivates them to take action.

Platform-specific design for maximum performance

Every social media platform has its own technical requirements and cultural codes. What is convincing on LinkedIn may seem completely out of place on TikTok. Our specialized content strategists know the specifics of each platform and develop tailor-made video concepts that fit perfectly into the respective context.

We not only consider formats and lengths, but also the specific usage situations: Is your video predominantly viewed on mobile and on the move? With or without sound? In a feed or as a story? These factors are incorporated into every concept development and maximize the effectiveness of your message.

Captivating openers for immediate attention

The average attention span on social media is less than three seconds. In this short time, your video must capture the attention of your target group and motivate them to keep watching – a challenge that requires special expertise.

At Mainfilm, we rely on scientifically based attention triggers: surprising visual elements, emotional appeal and clear value propositions in the first few moments. These strategic openers ensure that your video doesn’t just scroll away, but arouses genuine interest and encourages interaction.

The Mainfilm method:

From strategy to viral hit

As a full-service partner for social media video productions, we support you from the initial strategic concept through to optimized playout:

Data-supported target group analysis

Successful social media videos start with a precise understanding of your target group. Which platforms do they primarily use? What content generates the highest engagement rates? What tone of voice resonates most strongly?

Instead of relying on gut feeling, we analyze existing data and performance metrics to make informed decisions. This evidence-based approach minimizes wastage and maximizes the effectiveness of your video investment.

Cross-format content strategy

An efficient social media video concept thinks beyond individual clips. We develop content families that generate numerous platform-specific derivations from a main video – from short teasers and thematic snippets to interactive elements for stories.

Agile production approaches for current trends

Social media trends are developing rapidly. To stay relevant, you need a production partner that can act quickly and flexibly. Our team works with agile methods that enable short production cycles and quick adjustments.

STILL NOT SURE WHICH VIDEO PRODUCTION BEST SUITS YOUR PROJECT?

We are happy to advise you

To the video and film productions

Areas of application:

A variety of formats for every goal

Social media videos can take on various strategic functions in your marketing mix:

Branding and community building

Continuous presence with valuable video content creates a loyal community around your brand. Through regular, high-quality posts, you establish yourself as a relevant voice in your industry and build long-term relationships with your followers.

We design content series that create recognition value and offer variety at the same time. From behind-the-scenes insights and expert interviews to entertaining formats – always with your brand DNA as the common thread.

Lead generation and conversion optimization

Strategically designed social media videos can contribute directly to conversion goals. With targeted call-to-actions, convincing product demonstrations or valuable insights, you can guide prospective customers step by step through the customer journey.

At Mainfilm, we develop video funnels that pick up potential customers, build trust and motivate them to take the desired action – be it a newsletter sign-up, a product inquiry or a direct purchase. Our focus is always on measurable results and comprehensible ROI.

Employer branding and talent acquisition

In times of a shortage of skilled workers, authentic insights into your corporate culture are worth their weight in gold. Social media videos give potential applicants a feel for the people behind the brand and make your company tangible as an employer.

From short team portraits and workplace stories to exciting project insights – we design video formats that appeal to the talents that suit you and thus strengthen your positioning as an attractive employer.

WANT TO KNOW MORE ABOUT LIVESTREAM PRODUCTION AND WHAT A VIRTUAL EVENT LOOKS LIKE?

We are happy to advise you

To the livestreaming production

More efficiency through optimized workflow

PROCESS OF SOCIAL MEDIA VIDEOS
THIS IS HOW WE PROCEED

1

Strategy & conception

TARGET GROUP DEFINITION
STORYTELLING
CREATIVE CONCEPT
STORYBOARD & SCRIPT DEVELOPMENT
STRATEGY DEVELOPMENT
SCRIPTING
2

Pre-production

LOGISTICS PLANNING
PRODUCTION CREW
TECHNICAL EQUIPMENT
LOCATION SCOUTING
FILMING PERMITS
SCHEDULING
CASTING
3

PRODUCTION

SET DESIGN
PRODUCTION IN EXTERNAL LOCATION OR
PRODUCTION IN OWN FILM STUDIO
DRONE RECORDINGS
GREEN SCREEN PRODUCTIONS
4

POSTPRODUCTION

EDITING
COLOR AND SOUND CORRECTION
2D-/3D-ANIMATION
MUSIC
COMPOSING
GRAPHICS
5

DISTRIBUTION

EDITORIAL PLANNING
CONSULTING
CAMPAIGN CREATION AND
CAMPAIGN SUPPORT

The next step

to your successful social media video strategy

Professional social media videos are no longer a luxury, but a key success factor in digital marketing. As your strategic partner, we support you from the initial concept idea to data-based performance measurement – always with a focus on content that not only appeals, but also delivers measurable results.

Our experience with leading companies has taught us that the decisive difference lies not in expensive equipment or elaborate effects, but in strategic alignment and a deep understanding of platform mechanisms. This expertise forms the foundation of our work at Mainfilm.

Ready to take your social media presence to the next level? Contact us now for a no-obligation strategy meeting and find out how targeted videos can revolutionize your digital communication!

REQUEST NOW

MIT DIESEN KUNDEN HABEN WIR BEREITS GEARBEITET

FAQ on social media videos

How long does it take to produce a professional corporate video?

Depending on the scope and complexity, you should expect 3-12 weeks from the initial meeting to final approval. Our video production Wiesbaden works efficiently and ensures a smooth process.

What costs will I incur?

The investment in a professional video production Wiesbaden depends on many factors – from the duration of the shoot to special technical requirements and post-production costs. We will provide you with a transparent quote with no hidden costs.

How do I measure the success of my video production?

Together, we define clear KPIs for your project and support you in measuring success. From views and engagement rates to conversion tracking and qualitative feedback – we make the ROI of your video production Wiesbaden transparent.

Can Mainfilm also produce content for us on a regular basis?

Absolutely! Our video production Wiesbaden unfolds its full potential in continuous collaboration. We develop serial formats that bind your target group in the long term and anchor your message sustainably.

Sei schlau, sei wie unsere Kunden

Das sagen
unsere Kunden
über uns

Mainfilm ist der ideale Mediendienstleister und Partner auf Augenhöhe. Über die letzten Jahre konnte uns Mainfilm bei der technischen und inhaltlichen Konzeption und Umsetzung von hybriden Veranstaltungen für öffentliche Auftraggeber in ganz Deutschland unterstützen. Stets professionell, gut gelaunt, mit dem Blick für Details und Lösungen für alle Eventualitäten und akute Änderungen wurde jedes Projekt zur vollsten Zufriedenheit abgeschlossen. Das Team ist kompetent und fachlich versiert, die Technik hochwertig und auf dem neusten Stand. Egal ob Preisverleihung, internationale Fachtagung oder Keynote, am Ende gab es nur zufriedene Gesichter bei uns und unseren Kunden (u. A. Bundeszentrale für politische Bildung, Bundesministerium für Wirtschaft, Bundeswehr). Danke Mainfilm, wir freuen uns auf weitere gemeinsame Projekte.

Maximilian KayserORCA Affairs GmbH – Competence Head Events und Berater

Mainfilm ist unser zuverlässiger Partner für erfolgreiche Kommunikation im Video- und Streaming-Bereich. Von der Konzeption, über die Produktion, bis zur Ausspielung bietet das Unternehmen innovative Services auf höchstem Niveau - alles aus einer Hand. Die gemeinsame Arbeit war vom ersten Tag an effektiv, unkompliziert und immer on point. Die Ergebnisse sprechen für sich und ich kann Mainfilm zu 100% weiterempfehlen, wenn high end Content auf zeitgemäßes Storytelling treffen soll.

Markus MarschValue Experience - Head of Strategy & Operations bei SAP

Cheil Germany worked with Mainfilm for the Samsung Live Commerceproject. This project was the first live commerce case in Germany where amajor electronics company sold its product on social platforms. Sincethere was no used case, we had to develop an entire strategy, creative,and live-streaming production plan with Mainfilm. They always found thebest solution and went the extra mile to exceed client expectations.Therefore live commerce project was very successful and this become ourbest practice case. I would say working with Mainfilm might not be easysometimes because Mainfilm is fighting for better results and doingsomething more. However, that is the quality and service you can expectfrom them.

Kwangsun YooAccount Director at Cheil Worldwide

Immer mit größter Leidenschaft dabei! Macht von der Konzeption, über Produktion und Postproduktion immer riesig Spaß mit Mainfilm zu arbeiten.

Timo BanemannProducer - Red Bull

Für den Dreh unserer beiden Testimonialvideos waren wir auf der Suche nacheiner Produktionsfirma, die uns nicht nur beim eigentlichen Drehunterstützt, sondern auch das gesamte Konzept und die Ausarbeitungübernimmt. Mit Mainfilm haben wir so einen Partner gefunden. DieZusammenarbeit war vom ersten Kontakt an bis zur finalen Postproduktionimmer professionell vor allem aber auch herzlich und vorausschauend.Gerade bei der Arbeit mit den Testimonials, die ja Laien vor der Kamerasind, war immer die nötige Ruhe und Geduld da. Das gesamte Team hat anallen Drehtagen hervorragend gearbeitet und dabei sind zwei wunderschöneFilme entstanden.Wir freuen uns jetzt schon auf das nächste gemeinsame Projekt!

Maria GronemeyerMarketing - Bernafon Hörgeräte GmbH

Wir von Clash of Clans (Videospiel für mobile Endgeräte) haben ein deutsches Ligafinale mit Mainfilm live ausgestrahlt. Die Entscheidung für Mainfilm fiel nach intensiver Recherche, in der sich herausstellte, dass es sich bei Mainfilm um ein professionelles, erfahrenes Team handelt. Da wir weltweit Millionen von Nutzern haben, war dies ein wichtiges Kriterium für die Produktion. Das Team überzeugt auf ganzer Länge mit Freundlichkeit, Anpassungsfähigkeit und Qualitätsstandards.

Dennis HesenkampCommunity Manager Deutschland

Mainfilm ist unser Mediendienstleister für unsere Eventdokumentation und Live Streaming. Vor allem dadurch, dass unsere Kunden und Partner auch international verteilt sind, haben wir uns für Mainfilm entscheiden. Neben der Erstellung von Eventfilmen zur nachträglichen Verwendung hat Mainfilm unser Event auch live ausgestrahlt. Das war uns besonders wichtig, da der Live-Effekt einen authentischen Einblick in unser Unternehmen gibt und dies Kunden und Partner fester an uns bindet. So konnten alle wichtigen Akteure bei Konferenzen und wichtigen Interviews auf unserem Event im In & Ausland live dabei sein. Mainfilm verfügt über absolute Profiausrüstung, mit der bei der Übertragung nichts schiefgehen gegangen ist. Wir sind sehr zufrieden und unsere Kunden und Partner glücklich, dass sie trotz hunderten von Kilometer Entfernung an unserem tollen Event teilnehmen konnten. Danke Mainfilm!

Hans StübingerVerlagsleiter Weka Media Publishing GmbH

Wenn Mainfilm das Eventstreaming übernimmt, muss man sich um nichts Sorgen machen. Perfekte Organisation, Durchführung und Qualität.

Matthias SchefferChefredakteur Video Magazin

2018 beauftragten wir die Firma Mainfilm für unser LegelTech Event mit Richard Susskind. Dank Mainfilm war es möglich unser Event auf emotionale Art und Weise zu dokumentieren. Dadurch können wir es langfristig nutzen und unseren Eventfilm auch nach der Veranstaltung noch vielseitig einsetzen. Wir haben uns für Mainfilm entschieden, da hier echte Profis mit Leidenschaft am Werk sind. Mainfilm bietet einen rundum Services – wir mussten uns vor Ort um nichts kümmern. Alles lief „wie von alleine“, was sehr wichtig ist, da bei großen Events die Kapazitäten an anderen Stellen zielgerichtet zum Einsatz kommen. Mainfilm hat sich als super flexibel hervorgehoben und ist auch auf individuelle Wünsche zu unserer vollen Zufriedenheit eingegangen.

Dr. Matthias SchwenkeGeschäftsführer Axiom Global Deutschland GmbH

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