Live Commerce in E-commerce –
As a livestreaming service provider with years of expertise, we provide you with top quality, flawless transmission and a concept tailored specifically to your event. Together we’ll ensure your online event is a complete success.
Live Shopping
for successful E-commerce
Full Service
Agency
We are your Live Shopping provider! We design and conceptualize your Live Shopping stream. This includes both a customized online platform and a technically high-quality live streaming production. We’ll also gladly help you optimize your communication strategy.
Customized
Solutions
Whether you need your own online platform for your livestream or want to go live on YouTube. We organize and produce the complete livestream for you!
Live Streaming
Our Daily Business
As a live streaming provider, we create an immersive live video commerce experience for your customers. With years of experience in live events, we possess excellent shopping stream expertise and guarantee the highest quality.
Live Commerce with Mainfilm
As a Live Shopping provider, we offer the following services for your e-commerce live streaming:
- Comprehensive consultation for efficient use of Live Commerce
- Target audience analysis for appropriate messaging
- Strategy & content creation to promote your livestream
- Show conception & design development with set design for an enhanced Live Shopping experience
- Live Shopping with real-time KPIs for efficient performance measurement
- Creation of a perfect live script for your e-commerce live show.
- Execution of your live streaming production – secure, seamless and high-quality
- Development of a custom platform or integration on an existing platform/website as desired
- Selection of high-reach moderators/influencers for coherent product presentation – including rights negotiation & booking
- Features: Product highlights, live actions, chat, in-video purchases, branded shopping experience, chat moderation, sales and engagement statistics
WHAT IS Live Shopping?
Live Commerce definition
Live Commerce combines live streaming with e-commerce. In Live Commerce, products are presented and tested on behalf of consumers by influencers and experts. During live stream shopping, viewers can interact in real time – asking questions to the host, getting advice, and purchasing products with one click. Live Shopping thus offers an immersive online shopping experience. Simply put, Live Commerce is the digital evolution of traditional TV shopping. More and more brands are leveraging Live Commerce potential in Germany too. The rapid growth of live video commerce is no coincidence. In China, live streaming shopping is extremely popular on online shops and social media. This field has enormous value creation potential.
How does Live
Shopping work?
Live Shopping is an interactive evolution of e-commerce where products or services are promoted and sold live via social media or dedicated shopping platforms. Products are presented by a host while customers can ask questions and receive advice before making purchasing decisions.
The goal of Live Shopping is to create a personalized and interactive shopping experience for customers. Live Shopping is often used as a complement to traditional e-commerce offerings and can be implemented for both B2C and B2B businesses.
These are the advantages
of live commerce
Consumer expectations have risen in recent years and continue to do so. In response, a customer-centric approach is increasingly becoming one of the most important and effective business principles. A great way to make the customer experience more dynamic is to broadcast live commerce events on your website, creating new experiences for visitors and conveying the image of a modern, dynamic, and community-oriented brand.
Live Shopping offers several advantages over traditional shopping. Here are 5 reasons why you should integrate Live Shopping into your e-commerce:
High customer interaction
in live commerce
Live shopping is characterized by real-time interaction with viewers through live comments, questions, polls and other features. The online shopping experience and needs of customers are the top priority.
This helps build trust and loyalty between brands and customers while improving the customer experience. By involving customers in the sales process, companies can gain valuable feedback to continuously improve their offerings.
Boost conversion rates with Live Commerce
Customers notice products immediately in live shopping streams. They learn about product features, can interact directly with sellers, and purchase with one click. This accelerates their journey through the sales funnel as purchase decisions are triggered impulsively. By suggesting product combinations, cross-selling opportunities also emerge.
Fewer Returns with Live Commerce
Products can be presented in shopping streams to give customers a clearer understanding of their functionality. Additionally, customers can interactively get advice and recommendations from trusted influencers. All this helps avoid unnecessary returns – a frustration for both sellers and customers.
Live Commerce for Strong Brand Loyalty
Customers become experiencers rather than just buyers. They get interactive advice, can provide feedback and share experiences. As part of the brand community, they develop personal connections. Having their needs recognized boosts loyalty among existing customers and attracts new ones.
Boost Brand Awareness with Live Commerce
With this e-commerce trend, you don’t just increase direct sales but also general brand awareness through an entertainment factor. By promoting your live shopping streams on social media, companies can expand their audience and reach new customer segments. Influencers or experts familiar to your target group serve as multipliers to increase reach.
Who does live shopping?
These are the common channels
MAINFILM LIVE
We want to get to know you so that we know exactly which production is right for you and your project. We take the time to conceptualize your ideas and visions so that you can achieve your strategic communication goals.
Amazon Live
Amazon Live Commerce is a live shopping app for brands and influencers who want to interact with buyers in real time and present/sell products. Followers are notified when you go live. However, live shopping on Amazon Live is exclusively focused on selling products from Amazon itself.
YouTube Live
With YouTube Live, you can promote products in a live stream and pin them in a live chat while viewers can purchase them. However, to go live on YouTube, you need a channel with more than 1,000 subscribers.
NTWRK
NTWRK is an exclusive mobile-first live shopping platform that gives consumers access to products from globally renowned brands and artists. However, to sell on NTWRK, you need to apply.
How can you successfully implement Live Commerce?
Tips for successful
Live Shopping
Go live and that’s it? – It’s not quite that simple. We’ll give you some tips to make your Live Shopping stream a success:
Examples of Live Commerce Events
Live shopping events must be moderated. Influencers or experts are ideal for this, depending on the target audience.
Live Auctions
Live shopping events must be moderated. Influencers or experts are ideal for this, depending on the target audience.
Live Commerce with Influencers
Live shopping events must be moderated. Influencers or experts are ideal for this, depending on the target audience.
Live Commerce in Online Events
Live shopping events must be moderated. Influencers or experts are ideal for this, depending on the target audience.
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LIVE COMMERCE EVENT?
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FAQ – Frequently Asked Questions
Which types of companies are best suited for Live Commerce?
Every company is suitable for an e-commerce live event. Both services and products of any kind can be promoted through live video shopping.
How do customers respond to Live Commerce experiences?
Live Commerce experiences are very popular with customers. They appreciate the opportunity to experience products firsthand and interact with sellers. These experiences are particularly useful for expensive or complex products, allowing customers to ask questions and get expert advice. Live Commerce also enables access to special offers and discounts.
What is Live Streaming Commerce?
Live Streaming Commerce is a business model where retailers sell products to consumers through live online videos. It allows customers to ask the host questions in real-time and ultimately make purchases. This helps brands increase sales.
What is Live Commerce and how does it differ from other e-commerce platforms?
Live Commerce is a promising e-commerce method where products/services are promoted live by hosts to encourage purchases. The high consumer interaction creates strong connections between brands and potential customers.
What benefits does Live
Commerce offer businesses?
Live Commerce helps companies better connect with their audience, understand customer behavior, build brand recognition, encourage impulse purchases, quickly generate massive sales, and boost underperforming products (including through cross-selling).
Which Live Shopping providers are available?
Some of the best Live Shopping platforms are as follows:
- Amazon Live
- Google Shopping
- Mainfilm Live
- Taobao
- ShopShops
- Twitch
- NTWRK