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Live Commerce in E-commerce –
Like TV shopping, but digital,
live and more effective!

As a livestreaming service provider with years of expertise, we provide you with top quality, flawless transmission and a concept tailored specifically to your event. Together we’ll ensure your online event is a complete success.

MIT DIESEN KUNDEN HABEN WIR BEREITS GEARBEITET

Live Shopping
for successful E-commerce

Full Service
Agency

We are your Live Shopping provider! We design and conceptualize your Live Shopping stream. This includes both a customized online platform and a technically high-quality live streaming production. We’ll also gladly help you optimize your communication strategy.

Customized
Solutions

Whether you need your own online platform for your livestream or want to go live on YouTube. We organize and produce the complete livestream for you!

Live Streaming
Our Daily Business

As a live streaming provider, we create an immersive live video commerce experience for your customers. With years of experience in live events, we possess excellent shopping stream expertise and guarantee the highest quality.

Case

E-commerce best practice: Our Samsung Live Commerce case study.

Live Commerce with Mainfilm

As a Live Shopping provider, we offer the following services for your e-commerce live streaming:

  • Comprehensive consultation for efficient use of Live Commerce
  • Target audience analysis for appropriate messaging
  • Strategy & content creation to promote your livestream
  • Show conception & design development with set design for an enhanced Live Shopping experience
  • Live Shopping with real-time KPIs for efficient performance measurement
  • Creation of a perfect live script for your e-commerce live show.
  • Execution of your live streaming production – secure, seamless and high-quality
  • Development of a custom platform or integration on an existing platform/website as desired
  • Selection of high-reach moderators/influencers for coherent product presentation – including rights negotiation & booking
  • Features: Product highlights, live actions, chat, in-video purchases, branded shopping experience, chat moderation, sales and engagement statistics

Are you ready for your own
live commerce show?

CONTACT US NOW

WHAT IS Live Shopping?
Live Commerce definition

Live Commerce combines live streaming with e-commerce. In Live Commerce, products are presented and tested on behalf of consumers by influencers and experts. During live stream shopping, viewers can interact in real time – asking questions to the host, getting advice, and purchasing products with one click. Live Shopping thus offers an immersive online shopping experience. Simply put, Live Commerce is the digital evolution of traditional TV shopping. More and more brands are leveraging Live Commerce potential in Germany too. The rapid growth of live video commerce is no coincidence. In China, live streaming shopping is extremely popular on online shops and social media. This field has enormous value creation potential.

How does Live
Shopping work?

Live Shopping is an interactive evolution of e-commerce where products or services are promoted and sold live via social media or dedicated shopping platforms. Products are presented by a host while customers can ask questions and receive advice before making purchasing decisions.

The goal of Live Shopping is to create a personalized and interactive shopping experience for customers. Live Shopping is often used as a complement to traditional e-commerce offerings and can be implemented for both B2C and B2B businesses.

These are the advantages
of live commerce

Consumer expectations have risen in recent years and continue to do so. In response, a customer-centric approach is increasingly becoming one of the most important and effective business principles. A great way to make the customer experience more dynamic is to broadcast live commerce events on your website, creating new experiences for visitors and conveying the image of a modern, dynamic, and community-oriented brand.

Live Shopping offers several advantages over traditional shopping. Here are 5 reasons why you should integrate Live Shopping into your e-commerce:

High customer interaction
in live commerce

Live shopping is characterized by real-time interaction with viewers through live comments, questions, polls and other features. The online shopping experience and needs of customers are the top priority.

This helps build trust and loyalty between brands and customers while improving the customer experience. By involving customers in the sales process, companies can gain valuable feedback to continuously improve their offerings.

Boost conversion rates with Live Commerce

Customers notice products immediately in live shopping streams. They learn about product features, can interact directly with sellers, and purchase with one click. This accelerates their journey through the sales funnel as purchase decisions are triggered impulsively. By suggesting product combinations, cross-selling opportunities also emerge.

Fewer Returns with Live Commerce

Products can be presented in shopping streams to give customers a clearer understanding of their functionality. Additionally, customers can interactively get advice and recommendations from trusted influencers. All this helps avoid unnecessary returns – a frustration for both sellers and customers.

Live Commerce for Strong Brand Loyalty

Customers become experiencers rather than just buyers. They get interactive advice, can provide feedback and share experiences. As part of the brand community, they develop personal connections. Having their needs recognized boosts loyalty among existing customers and attracts new ones.

Boost Brand Awareness with Live Commerce

With this e-commerce trend, you don’t just increase direct sales but also general brand awareness through an entertainment factor. By promoting your live shopping streams on social media, companies can expand their audience and reach new customer segments. Influencers or experts familiar to your target group serve as multipliers to increase reach.

Who does live shopping?
These are the common channels

MAINFILM LIVE

We want to get to know you so that we know exactly which production is right for you and your project. We take the time to conceptualize your ideas and visions so that you can achieve your strategic communication goals.

Amazon Live

Amazon Live Commerce is a live shopping app for brands and influencers who want to interact with buyers in real time and present/sell products. Followers are notified when you go live. However, live shopping on Amazon Live is exclusively focused on selling products from Amazon itself.

YouTube Live

With YouTube Live, you can promote products in a live stream and pin them in a live chat while viewers can purchase them. However, to go live on YouTube, you need a channel with more than 1,000 subscribers.

NTWRK

NTWRK is an exclusive mobile-first live shopping platform that gives consumers access to products from globally renowned brands and artists. However, to sell on NTWRK, you need to apply.

How can you successfully implement Live Commerce?
Tips for successful
Live Shopping

Go live and that’s it? – It’s not quite that simple. We’ll give you some tips to make your Live Shopping stream a success:

1

Target group
DEFINE

Understanding your target audience is key. Once you know your audience, you can make Live Commerce decisions about which products to feature, when to go live, which platform to use, and which host would be most suitable.
2

Select products

Which products or services do you want to promote in your live shopping stream? Are there products suitable for cross-selling initiatives?
There are no set best practices for which products sell best.
Experiment and analyze which products performed best in your live shopping streams.
3

Find a host

While the featured products and services are the stars of the show, they need a host to present them. You have two options for a live shopping host:

  • Expert: Host the live shopping stream yourself. This is the better choice if you anticipate viewers will have more technical questions about your products.
  • Influencer: Book an influencer or brand ambassador familiar to your target audience to present your products/services. They serve as multipliers to maximize your visibility.
4

Choose format

Now decide on your live commerce format. Numerous options are available – from Q&As to pure product presentations or interviews.
Structure your live shopping stream with varied segments to maintain attention. Also determine how many products to feature, their presentation duration, and whether to offer exclusive discounts or vouchers during the stream.
5

Selecting Your Platform

Next, you need to select a live shopping platform for broadcasting. Several live shopping apps are already available on the market. Ensure they include these essential features: in-stream purchasing, live chat, user-friendly interface for customers, and analytics tools.

IMPORTANT NOTE
Not all live shopping apps are equal. Each offers different features and integrations suitable for your e-commerce needs. Most apps don’t allow incorporating your corporate identity, additional content, or multi-angle filming. If you want complete control over your audience’s live shopping experience, we recommend contacting a professional live commerce agency.

6

Verification

Conduct a test run before going live to ensure everything works properly – this is absolutely crucial for successful Live Commerce. You need a backup plan in case of internet connection issues. We also recommend doing a rehearsal with your host to clarify the sequence and make any necessary adjustments.

Examples of Live Commerce Events

Live shopping events must be moderated. Influencers or experts are ideal for this, depending on the target audience.

Live Auctions

Live shopping events must be moderated. Influencers or experts are ideal for this, depending on the target audience.

Live Commerce with Influencers

Live shopping events must be moderated. Influencers or experts are ideal for this, depending on the target audience.

Live Commerce in Online Events

Live shopping events must be moderated. Influencers or experts are ideal for this, depending on the target audience.

ARE YOU READY for your
LIVE COMMERCE EVENT?

Request a free quote now


SELINA

PROJEKTMANAGERIN
BEI MAINFILM

Sei schlau, sei wie unsere Kunden

Das sagen
unsere Kunden
über uns

Mainfilm ist der ideale Mediendienstleister und Partner auf Augenhöhe. Über die letzten Jahre konnte uns Mainfilm bei der technischen und inhaltlichen Konzeption und Umsetzung von hybriden Veranstaltungen für öffentliche Auftraggeber in ganz Deutschland unterstützen. Stets professionell, gut gelaunt, mit dem Blick für Details und Lösungen für alle Eventualitäten und akute Änderungen wurde jedes Projekt zur vollsten Zufriedenheit abgeschlossen. Das Team ist kompetent und fachlich versiert, die Technik hochwertig und auf dem neusten Stand. Egal ob Preisverleihung, internationale Fachtagung oder Keynote, am Ende gab es nur zufriedene Gesichter bei uns und unseren Kunden (u. A. Bundeszentrale für politische Bildung, Bundesministerium für Wirtschaft, Bundeswehr). Danke Mainfilm, wir freuen uns auf weitere gemeinsame Projekte.

Maximilian KayserORCA Affairs GmbH – Competence Head Events und Berater

Mainfilm ist unser zuverlässiger Partner für erfolgreiche Kommunikation im Video- und Streaming-Bereich. Von der Konzeption, über die Produktion, bis zur Ausspielung bietet das Unternehmen innovative Services auf höchstem Niveau - alles aus einer Hand. Die gemeinsame Arbeit war vom ersten Tag an effektiv, unkompliziert und immer on point. Die Ergebnisse sprechen für sich und ich kann Mainfilm zu 100% weiterempfehlen, wenn high end Content auf zeitgemäßes Storytelling treffen soll.

Markus MarschValue Experience - Head of Strategy & Operations bei SAP

Cheil Germany worked with Mainfilm for the Samsung Live Commerceproject. This project was the first live commerce case in Germany where amajor electronics company sold its product on social platforms. Sincethere was no used case, we had to develop an entire strategy, creative,and live-streaming production plan with Mainfilm. They always found thebest solution and went the extra mile to exceed client expectations.Therefore live commerce project was very successful and this become ourbest practice case. I would say working with Mainfilm might not be easysometimes because Mainfilm is fighting for better results and doingsomething more. However, that is the quality and service you can expectfrom them.

Kwangsun YooAccount Director at Cheil Worldwide

Immer mit größter Leidenschaft dabei! Macht von der Konzeption, über Produktion und Postproduktion immer riesig Spaß mit Mainfilm zu arbeiten.

Timo BanemannProducer - Red Bull

Für den Dreh unserer beiden Testimonialvideos waren wir auf der Suche nacheiner Produktionsfirma, die uns nicht nur beim eigentlichen Drehunterstützt, sondern auch das gesamte Konzept und die Ausarbeitungübernimmt. Mit Mainfilm haben wir so einen Partner gefunden. DieZusammenarbeit war vom ersten Kontakt an bis zur finalen Postproduktionimmer professionell vor allem aber auch herzlich und vorausschauend.Gerade bei der Arbeit mit den Testimonials, die ja Laien vor der Kamerasind, war immer die nötige Ruhe und Geduld da. Das gesamte Team hat anallen Drehtagen hervorragend gearbeitet und dabei sind zwei wunderschöneFilme entstanden.Wir freuen uns jetzt schon auf das nächste gemeinsame Projekt!

Maria GronemeyerMarketing - Bernafon Hörgeräte GmbH

Wir von Clash of Clans (Videospiel für mobile Endgeräte) haben ein deutsches Ligafinale mit Mainfilm live ausgestrahlt. Die Entscheidung für Mainfilm fiel nach intensiver Recherche, in der sich herausstellte, dass es sich bei Mainfilm um ein professionelles, erfahrenes Team handelt. Da wir weltweit Millionen von Nutzern haben, war dies ein wichtiges Kriterium für die Produktion. Das Team überzeugt auf ganzer Länge mit Freundlichkeit, Anpassungsfähigkeit und Qualitätsstandards.

Dennis HesenkampCommunity Manager Deutschland

Mainfilm ist unser Mediendienstleister für unsere Eventdokumentation und Live Streaming. Vor allem dadurch, dass unsere Kunden und Partner auch international verteilt sind, haben wir uns für Mainfilm entscheiden. Neben der Erstellung von Eventfilmen zur nachträglichen Verwendung hat Mainfilm unser Event auch live ausgestrahlt. Das war uns besonders wichtig, da der Live-Effekt einen authentischen Einblick in unser Unternehmen gibt und dies Kunden und Partner fester an uns bindet. So konnten alle wichtigen Akteure bei Konferenzen und wichtigen Interviews auf unserem Event im In & Ausland live dabei sein. Mainfilm verfügt über absolute Profiausrüstung, mit der bei der Übertragung nichts schiefgehen gegangen ist. Wir sind sehr zufrieden und unsere Kunden und Partner glücklich, dass sie trotz hunderten von Kilometer Entfernung an unserem tollen Event teilnehmen konnten. Danke Mainfilm!

Hans StübingerVerlagsleiter Weka Media Publishing GmbH

Wenn Mainfilm das Eventstreaming übernimmt, muss man sich um nichts Sorgen machen. Perfekte Organisation, Durchführung und Qualität.

Matthias SchefferChefredakteur Video Magazin

2018 beauftragten wir die Firma Mainfilm für unser LegelTech Event mit Richard Susskind. Dank Mainfilm war es möglich unser Event auf emotionale Art und Weise zu dokumentieren. Dadurch können wir es langfristig nutzen und unseren Eventfilm auch nach der Veranstaltung noch vielseitig einsetzen. Wir haben uns für Mainfilm entschieden, da hier echte Profis mit Leidenschaft am Werk sind. Mainfilm bietet einen rundum Services – wir mussten uns vor Ort um nichts kümmern. Alles lief „wie von alleine“, was sehr wichtig ist, da bei großen Events die Kapazitäten an anderen Stellen zielgerichtet zum Einsatz kommen. Mainfilm hat sich als super flexibel hervorgehoben und ist auch auf individuelle Wünsche zu unserer vollen Zufriedenheit eingegangen.

Dr. Matthias SchwenkeGeschäftsführer Axiom Global Deutschland GmbH

FAQ – Frequently Asked Questions

Which types of companies are best suited for Live Commerce?

Every company is suitable for an e-commerce live event. Both services and products of any kind can be promoted through live video shopping.

How do customers respond to Live Commerce experiences?

Live Commerce experiences are very popular with customers. They appreciate the opportunity to experience products firsthand and interact with sellers. These experiences are particularly useful for expensive or complex products, allowing customers to ask questions and get expert advice. Live Commerce also enables access to special offers and discounts.

What is Live Streaming Commerce?

Live Streaming Commerce is a business model where retailers sell products to consumers through live online videos. It allows customers to ask the host questions in real-time and ultimately make purchases. This helps brands increase sales.

What is Live Commerce and how does it differ from other e-commerce platforms?

Live Commerce is a promising e-commerce method where products/services are promoted live by hosts to encourage purchases. The high consumer interaction creates strong connections between brands and potential customers.

What benefits does Live
Commerce offer businesses?

Live Commerce helps companies better connect with their audience, understand customer behavior, build brand recognition, encourage impulse purchases, quickly generate massive sales, and boost underperforming products (including through cross-selling).

Which Live Shopping providers are available?

Some of the best Live Shopping platforms are as follows:

  • Amazon Live
  • Google Shopping
  • Mainfilm Live
  • Taobao
  • ShopShops
  • Twitch
  • NTWRK