Information pursuant to § 5 TMG:
Mainfilm GmbH
Daimlerstraße 32-36
60314 Frankfurt
Represented by:
Sebastian Knoll
Stipe Braun
Frankfurt am Main Local Court, HRB 123433
VAT ID No.: DE 34 88 78 551
Contact:
Phone: +49 (0)69 76 898 291
Email: info@mainfilm.tv
Privacy Policy
We are very pleased about your interest in our company. Data protection is of utmost importance to the management of Mainfilm Filmproduktion Frankfurt. It is generally possible to use the websites of Mainfilm Filmproduktion Frankfurt without providing any personal data. However, if a data subject wishes to use special services offered by our company via our website, the processing of personal data may become necessary. If the processing of personal data is required and there is no legal basis for such processing, we generally obtain the consent of the data subject.
The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in compliance with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to Mainfilm Filmproduktion Frankfurt. Through this privacy policy, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this privacy policy clarifies the rights to which data subjects are entitled.
As the controller responsible for processing, Mainfilm Filmproduktion Frankfurt has implemented numerous technical and organizational measures to ensure the most complete protection possible of the personal data processed via this website. Nevertheless, internet-based data transmissions may in principle have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, such as by telephone.
1. Definitions
The privacy policy of Mainfilm Filmproduktion Frankfurt is based on the terminology used by the European legislator when adopting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easily readable and understandable for the public as well as for our customers and business partners. To ensure this, we would like to first explain the terminology used.
We use the following terms in this privacy policy, among others:
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a) Personal data
Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
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b) Data subject
Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
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c) Processing
Processing means any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.
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d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.
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e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
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f) Pseudonymization
Pseudonymization means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
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g) Controller or controller responsible for the processing
Controller or controller responsible for the processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
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h) Processor
Processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.
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i) Recipient
Recipient means a natural or legal person, public authority, agency, or another body to which personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
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j) Third party
Third party means a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
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k) Consent
Consent of the data subject means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
2. Name and address of the controller
The controller within the meaning of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member States of the European Union, and other provisions related to data protection is:
Mainfilm Filmproduktion Frankfurt
Daimlerstraße 32-36
60314 Frankfurt
Germany
Tel.: +49 (0)69 76 898 291
E-Mail: info@mainfilm.tv
Website: https://www.mainfilm.tv/
3. Cookies
The websites of Mainfilm Filmproduktion Frankfurt use cookies. Cookies are text files that are stored on a computer system via an internet browser.
Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID.
By using cookies, Mainfilm Filmproduktion Frankfurt can provide users of this website with more user-friendly services that would not be possible without the cookie setting.
Through a cookie, the information and offers on our website can be optimized for the user. As mentioned above, cookies enable us to recognize users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, a user of a website that uses cookies does not have to re-enter their login details each time they visit the website because this is handled by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items a customer has placed in the virtual shopping cart via a cookie.
The data subject can prevent the setting of cookies by our website at any time by adjusting the settings of the internet browser used and thus permanently object to the setting of cookies. Furthermore, already set cookies can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.
4. Collection of General Data and Information
The website of Mainfilm Filmproduktion Frankfurt collects a series of general data and information with each visit by a data subject or automated system. This general data and information is stored in server log files. The following may be collected: (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.
When using this general data and information, Mainfilm Filmproduktion Frankfurt does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and its advertising, (3) ensure the long-term functionality of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. This anonymously collected data and information is therefore evaluated by Mainfilm Filmproduktion Frankfurt statistically and with the aim of increasing data protection and data security in our company to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files is stored separately from all personal data provided by a data subject.
5. Subscription to Our Newsletter
On the website of Mainfilm Filmproduktion Frankfurt, users are given the opportunity to subscribe to our company’s newsletter. The personal data transmitted to the controller when ordering the newsletter is determined by the input mask used for this purpose.
Mainfilm Filmproduktion Frankfurt regularly informs its customers and business partners about company offers via a newsletter. The company’s newsletter can generally only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter delivery. For legal reasons, a confirmation email using the double opt-in procedure is sent to the email address first entered by the data subject for newsletter delivery. This confirmation email serves to verify whether the owner of the email address, as the data subject, has authorized receipt of the newsletter.
During registration for the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) to the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary to trace any potential misuse of a data subject’s email address at a later date and therefore serves as legal protection for the controller.
The personal data collected during newsletter registration is used exclusively for sending our newsletter. Additionally, newsletter subscribers may be informed by email if this is necessary for the operation of the newsletter service or related registration, such as in the case of changes to the newsletter offer or technical modifications. The personal data collected as part of the newsletter service is not shared with third parties. The subscription to our newsletter can be canceled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for newsletter delivery, can be revoked at any time. For the purpose of revoking consent, a corresponding link is included in every newsletter. Furthermore, it is possible to unsubscribe from the newsletter at any time directly on the website of the controller or to communicate this to the controller in another way.
6. Newsletter Tracking
The newsletters of Mainfilm Filmproduktion Frankfurt contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in emails sent in HTML format to enable log file recording and analysis. This allows for statistical evaluation of the success or failure of online marketing campaigns. Using the embedded tracking pixel, Mainfilm Filmproduktion Frankfurt can recognize whether and when an email was opened by a data subject and which links in the email were accessed by the data subject.
Personal data collected via the tracking pixels in the newsletters are stored and evaluated by the controller to optimize newsletter delivery and better tailor the content of future newsletters to the interests of the data subject. This personal data is not shared with third parties. Data subjects are entitled to revoke their separate declaration of consent given via the double opt-in procedure at any time. Upon revocation, this personal data will be deleted by the controller. Unsubscribing from the newsletter will automatically be interpreted by Mainfilm Filmproduktion Frankfurt as a revocation.
7. Contact Option via the Website
The website of Mainfilm Filmproduktion Frankfurt contains information required by law that enables quick electronic contact with our company and direct communication with us, which also includes a general email address. If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data voluntarily provided by the data subject to the controller is stored for the purpose of processing or contacting the data subject. This personal data is not shared with third parties.
8. Routine Deletion and Blocking of Personal Data
The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject.
If the storage purpose no longer applies, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with legal requirements.
9. Rights of the Data Subject
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a) Right of confirmation
Each data subject has the right granted by the European legislator to obtain from the controller confirmation as to whether or not personal data concerning them are being processed. If a data subject wishes to avail themselves of this right of confirmation, they may, at any time, contact any employee of the controller.
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b) Right of access
Each data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller, at any time and free of charge, information about their stored personal data and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:
- the purposes of the processing
- the categories of personal data being processed
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, particularly recipients in third countries or international organizations
- where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
- the existence of the right to request rectification or erasure of personal data or restriction of processing by the controller, or to object to such processing
- the existence of the right to lodge a complaint with a supervisory authority
- where the personal data are not collected from the data subject: any available information about their source
- the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject
Furthermore, the data subject has the right to be informed whether personal data have been transferred to a third country or to an international organization. Where this is the case, the data subject also has the right to obtain information about the appropriate safeguards relating to the transfer.
If a data subject wishes to exercise this right of access, they may at any time contact an employee of the controller.
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c) Right to rectification
Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain without undue delay the rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to have incomplete personal data completed, including by means of providing a supplementary statement.
If a data subject wishes to exercise this right to rectification, they may at any time contact an employee of the controller.
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d) Right to erasure (right to be forgotten)
Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning them without undue delay where one of the following grounds applies and to the extent that processing is not necessary:
- The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
- The data subject withdraws consent on which the processing is based according to Article 6(1)(a) or Article 9(2)(a) of the GDPR, and where there is no other legal ground for the processing.
- The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
- The personal data have been unlawfully processed.
- The personal data have to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
- The personal data were collected in relation to information society services offered pursuant to Article 8(1) of the GDPR.
If one of the aforementioned reasons applies and a data subject wishes to request the erasure of personal data stored by Mainfilm Filmproduktion Frankfurt, they may at any time contact an employee of the controller. The employee of Mainfilm Filmproduktion Frankfurt will arrange for the erasure request to be complied with immediately.
Where Mainfilm Filmproduktion Frankfurt has made the personal data public and is obliged as controller pursuant to Article 17(1) of the GDPR to erase the personal data, Mainfilm Filmproduktion Frankfurt, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the published personal data that the data subject has requested from those other controllers the erasure of all links to, or copies or replications of, those personal data, where processing is not required. The employee of Mainfilm Filmproduktion Frankfurt will arrange what is necessary in individual cases.
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e) Right to restriction of processing
Each data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:
- The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use.
- The controller no longer needs the personal data for the purposes of processing, but the data subject requires them for the establishment, exercise or defense of legal claims.
- The data subject has objected to processing pursuant to Article 21(1) of the GDPR and it is not yet certain whether the legitimate grounds of the controller override those of the data subject.
Where one of the aforementioned conditions is met and a data subject wishes to request the restriction of personal data stored by Mainfilm Filmproduktion Frankfurt, they may at any time contact an employee of the controller. The employee of Mainfilm Filmproduktion Frankfurt will arrange the restriction of processing.
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f) Right to data portability
Each data subject affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to Article 6(1)(a) or Article 9(2)(a) of the GDPR, or on a contract pursuant to Article 6(1)(b) of the GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, in exercising their right to data portability pursuant to Article 20(1) of the GDPR, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.
To exercise the right to data portability, the data subject may at any time contact an employee of Mainfilm Filmproduktion Frankfurt.
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g) Right to object
Each data subject affected by the processing of personal data has the right granted by the European legislator to object, on grounds relating to their particular situation, at any time to processing of personal data concerning them which is based on Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.
Mainfilm Filmproduktion Frankfurt shall no longer process the personal data in the event of objection, unless we demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defense of legal claims.
Where Mainfilm Filmproduktion Frankfurt processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning them for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to Mainfilm Filmproduktion Frankfurt processing for direct marketing purposes, Mainfilm Filmproduktion Frankfurt will no longer process the personal data for these purposes.
In addition, the data subject has the right, on grounds relating to their particular situation, to object to processing of personal data concerning them by Mainfilm Filmproduktion Frankfurt for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
To exercise the right to object, the data subject may directly contact any employee of Mainfilm Filmproduktion Frankfurt or another employee. The data subject is also free to exercise their right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.
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h) Automated individual decision-making, including profiling
Each data subject affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing – including profiling – which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is necessary for entering into, or performance of, a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent.
If the decision (1) is necessary for entering into, or performance of, a contract between the data subject and the controller, or (2) is based on the data subject’s explicit consent, Mainfilm Filmproduktion Frankfurt shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their point of view and to contest the decision.
If the data subject wishes to exercise rights concerning automated decision-making, they may at any time contact an employee of the controller.
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i) Right to withdraw data protection consent
Each data subject affected by the processing of personal data has the right granted by the European legislator to withdraw consent to the processing of personal data at any time.
If the data subject wishes to exercise their right to withdraw consent, they may at any time contact an employee of the controller.
10. Data protection in applications and the application process
The controller collects and processes applicants’ personal data for the purpose of handling the application process. Processing may also be carried out electronically, particularly when an applicant submits application documents electronically, such as by email or via a web form on the website. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with legal requirements. If no employment contract is concluded, the application documents will be automatically deleted two months after notification of the rejection decision, unless deletion conflicts with other legitimate interests of the controller. Such legitimate interest might include, for example, obligations to provide evidence in proceedings under the General Equal Treatment Act (AGG).
11. Data protection provisions on the use of Facebook
The controller has integrated components of Facebook on this website. Facebook is a social network.
A social network is an internet-based social meeting place, an online community that typically enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or allows the internet community to provide personal or business-related information. Among other things, Facebook enables users of the social network to create private profiles, upload photos, and connect via friend requests.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The controller responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, if a data subject lives outside the USA or Canada.
Each time one of the individual pages of this website operated by the controller is accessed, on which a Facebook component (Facebook plug-in) has been integrated, the internet browser on the data subject’s IT system is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. Through this technical procedure, Facebook receives information about which specific subpage of our website is visited by the data subject.
If the data subject is simultaneously logged into Facebook, Facebook recognizes with each visit to our website by the data subject—and for the entire duration of their stay on our website—which specific subpage of our website the data subject visits. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks one of the Facebook buttons integrated on our website, such as the “Like” button, or submits a comment, Facebook associates this information with the personal Facebook user account of the data subject and stores this personal data.
Facebook receives information via the Facebook component that the data subject has visited our website whenever the data subject is logged into Facebook at the same time as accessing our website – this occurs regardless of whether the data subject clicks on the Facebook component or not. If such transmission of this information to Facebook is not desired by the data subject, they can prevent it by logging out of their Facebook account before visiting our website.
The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains what configuration options Facebook offers to protect the data subject’s privacy. Additionally, various applications are available that can suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.
12. Data protection provisions on the use of Google Analytics (with anonymization function)
The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering and analysis of data about visitor behavior on websites. A web analytics service collects, among other things, data about which website a data subject came from (so-called referrers), which subpages were accessed or how often and for how long a subpage was viewed. Web analytics is mainly used to optimize a website and for cost-benefit analysis of internet advertising.
The operator of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The controller uses the addition “_gat._anonymizelp” for web analysis via Google Analytics. This addition truncates and anonymizes the IP address of the data subject’s internet connection when accessing our website from a member state of the European Union or another contracting state of the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the collected data and information, among other things, to evaluate the use of our website, compile online reports showing activities on our website, and provide other services related to the use of our website.
Google Analytics places a cookie on the data subject’s IT system. The nature of cookies has been explained above. By setting the cookie, Google enables analysis of our website usage. Each time a page containing a Google Analytics component is accessed, the browser automatically transmits data to Google for online analysis. Through this technical process, Google gains knowledge of personal data such as the IP address, which Google uses, among other things, to track visitor origins and clicks, and subsequently enable commission settlements.
The cookie stores personal information such as access time, location of access, and frequency of visits to our website. During each visit, this personal data, including the IP address, is transmitted to Google in the United States. Google may share this personally identifiable data collected through the technical procedure with third parties.
The data subject can prevent the setting of cookies by our website, as described above, at any time by adjusting the settings of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the data subject’s IT system. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the option to object to and prevent the collection of data generated by Google Analytics related to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. Google considers the installation of the browser add-on as an objection. If the data subject’s IT system is later deleted, formatted, or reinstalled, the browser add-on must be reinstalled to disable Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their control, the add-on can be reinstalled or reactivated.
Further information and Google’s applicable data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/ and https://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_de/analytics/.
13. Data protection provisions on the use of Google Remarketing
The controller has integrated Google Remarketing services on this website. Google Remarketing is a feature of Google AdWords that allows a company to display advertisements to internet users who have previously visited the company’s website. The integration of Google Remarketing thus enables a company to create user-related advertising and consequently display interest-relevant advertisements to the internet user.
The operating company of Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The purpose of Google Remarketing is to display interest-based advertising. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of internet users.
Google Remarketing places a cookie on the data subject’s IT system. The nature of cookies has been explained above. By setting the cookie, Google enables recognition of visitors to our website when they subsequently visit websites that are also members of the Google advertising network. With each access to a website where the Google Remarketing service is integrated, the data subject’s internet browser automatically identifies itself to Google. Through this technical process, Google obtains personal data such as the IP address or browsing behavior, which Google uses, among other things, to display interest-based advertising.
The cookie stores personal information such as the websites visited by the data subject. During each visit to our website, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States. Google stores this personal data in the United States and may share it with third parties.
The data subject can prevent the setting of cookies by our website, as described above, at any time by adjusting the settings of the internet browser used and thus permanently object to the setting of cookies. Such a setting would also prevent Google from setting a cookie on the data subject’s IT system. Additionally, cookies already set by Google Analytics can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each internet browser they use and make the desired settings there.
Further information and Google’s applicable data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/.
14. Data protection provisions on the use of Google AdWords
The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads both in Google search engine results and on the Google advertising network. Google AdWords enables an advertiser to predefine specific keywords that will display an ad in Google’s search engine results only when the user retrieves a keyword-relevant search result. In the Google advertising network, ads are distributed on thematically relevant websites using an automatic algorithm and taking into account the predefined keywords.
The operating company of Google AdWords services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The purpose of Google AdWords is to promote our website by displaying interest-based advertising on third-party websites and in Google search engine results, as well as displaying third-party advertising on our website.
If a data subject accesses our website via a Google ad, a so-called conversion cookie is placed on their IT system by Google. The nature of cookies has been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. The conversion cookie allows us to track whether certain subpages, such as the shopping cart of an online shop system, were accessed on our website, provided the cookie has not yet expired. Through the conversion cookie, both we and Google can track whether a data subject who came to our website via an AdWords ad generated revenue, i.e., completed or canceled a purchase.
The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e., to measure the success or failure of each AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.
The conversion cookie stores personal information, such as the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via technical processes to third parties.
The data subject can prevent the setting of cookies by our website at any time, as described above, by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting in the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each internet browser they use and make the desired settings there.
Further information and Google’s applicable data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/.
15. Privacy Policy on the Use of Instagram
The data controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and further disseminate such data on other social networks.
The operating company of Instagram’s services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.
Each time one of the individual pages of this website, operated by the data controller and on which an Instagram component (Insta-button) has been integrated, is accessed, the internet browser on the information technology system of the affected person is automatically prompted by the respective Instagram component to download a representation of the corresponding component from Instagram. As part of this technical process, Instagram becomes aware of which specific subpage of our website is visited by the affected person.
If the affected person is simultaneously logged into Instagram, Instagram recognizes with each visit to our website by the affected person—and for the entire duration of their stay on our website—which specific subpage the affected person visits. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the affected person. If the affected person clicks one of the Instagram buttons integrated on our website, the data and information transmitted with it are assigned to the personal Instagram user account of the affected person and stored and processed by Instagram.
Instagram receives information via the Instagram component that the affected person has visited our website whenever the affected person is logged into Instagram at the time of accessing our website, regardless of whether the affected person clicks on the Instagram component or not. If the affected person does not want such information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before accessing our website.
Further information and the applicable privacy policy of Instagram can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.
16. Privacy Policy on the Use of YouTube
The data controller has integrated components of YouTube on this website. YouTube is an internet video portal that allows video publishers to upload video clips free of charge and enables other users to view, rate, and comment on them, also free of charge. YouTube permits the publication of all types of videos, which is why complete films and TV shows, music videos, trailers, and videos created by users themselves are accessible via the internet portal.
The operating company of YouTube is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
Each time one of the individual pages of this website, operated by the data controller and on which a YouTube component (YouTube video) has been integrated, is accessed, the internet browser on the information technology system of the affected person is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google gain knowledge of which specific subpage of our website is visited by the affected person.
If the affected person is simultaneously logged into YouTube, YouTube recognizes which specific subpage of our website the affected person visits by accessing a subpage containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the affected person.
YouTube and Google receive information via the YouTube component that the affected person has visited our website whenever the affected person is logged into YouTube at the time of accessing our website, regardless of whether the affected person clicks on a YouTube video or not. If the affected person does not want such information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before accessing our website.
The privacy policy published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provides information about the collection, processing, and use of personal data by YouTube and Google.
17. Legal Basis for Processing
Article 6(1)(a) of the GDPR serves as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations required for the delivery of goods or the provision of other services or consideration, the processing is based on Article 6(1)(b) of the GDPR. The same applies to processing operations that are necessary for carrying out pre-contractual measures, such as in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Article 6(1)(c) of the GDPR.
In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and their name, age, health insurance data, or other vital information had to be passed on to a doctor, hospital, or other third parties. In such cases, the processing would be based on Article 6(1)(d) of the GDPR.
Finally, processing operations could be based on Article 6(1)(f) of the GDPR. This legal basis covers processing operations that are not covered by any of the aforementioned legal grounds, provided the processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are permitted in particular because they have been specifically mentioned by the European legislator. In this regard, it considered that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, Sentence 2 of the GDPR).
Legitimate Interests in Processing Pursued by the Controller or a Third Party
If the processing of personal data is based on Article 6(1)(f) of the GDPR, our legitimate interest is the conduct of our business activities for the well-being of all our employees and shareholders.
19. Duration for Which Personal Data Will Be Stored
The criterion for the duration of storage of personal data is the respective statutory retention period. After the expiration of this period, the corresponding data will be routinely deleted, provided it is no longer necessary for the fulfillment or initiation of a contract.
20. Legal or Contractual Provisions for the Provision of Personal Data; Necessity for the Conclusion of the Contract; Obligation of the Data Subject to Provide the Personal Data; Possible Consequences of Non-Provision
We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information about the contractual partner).
Sometimes, it may be necessary for the conclusion of a contract that a data subject provides us with personal data that must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company enters into a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded.
Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.
21. Existence of Automated Decision-Making
As a responsible company, we do not use automated decision-making or profiling.
This privacy policy was created using the privacy policy generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which operates as an External Data Protection Officer in Straubing, in cooperation with the data protection lawyer Christian Solmecke.
