Explainer video production and animation with Mainfilm
An explainer video is a practical and universally applicable solution for internal and external communication. Companies save on support services through explainer videos, while employees or customers receive concise and clear audiovisual assistance for complex processes.
INDIVIDUAL CONCEPTS
To stand out from the competition, tailored solutions are the way to go. Every explainer video is unique.
EFFICIENT COMMUNICATION
Our clients receive a dedicated contact person who ensures smooth and goal-oriented communication throughout the entire explainer video production process.
GOAL-ORIENTED
Focusing on our clients’ goals, we work with purpose, intelligence and creative minds to create an explainer video with maximum performance.
Cases
Our projects are close to our hearts.
Because we love making films. See for yourself.
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WHAT IS AN EXPLAINER VIDEO?
An explainer video is an audiovisual marketing tool that conveys a complex idea in less than 2 minutes in a simple, engaging, and effective way. Explainer videos are often implemented as animated films. They are designed to describe a company’s products or services in perfect alignment with the target audience’s needs.
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ADVANTAGES OF AN EXPLAINER VIDEO
EFFECTIVE USE OF EXPLAINER VIDEOS
EXPLAINER VIDEO AS A TRAINING VIDEO & VIDEO TUTORIAL
Training videos and video tutorials guide customers as well as employees through complicated content, processes, and contexts in a simple and engaging way. With the help of a professional narrator, complex topics or projects can be simplified.
EXPLAINER VIDEO FOR HUMAN RESOURCES
Explainer videos introduce future employees to the application process and outline expectations for applicants.
EXPLAINER VIDEO FOR EXTERNAL COMMUNICATION
Whether on social media channels or a website, explainer videos are ideal for attracting attention and directing traffic to your own website. Explainer videos can also be effectively used in email marketing.
STYLES OF EXPLAINER VIDEOS
As explainer video experts, we help you find the right style. Explainer video styles:
Whiteboard Explainer Video
A whiteboard-style explainer video is one of the classics among explainer videos. It’s particularly popular for its minimalist design. Prices for whiteboard-style explainer videos are comparatively low. Before viewers’ eyes, drawings emerge on a white surface – usually via an animated hand or pen. The simplicity of whiteboard animation in an explainer video ensures focused attention. This way, your core message stays longer in viewers’ memories and encourages customers to take action.
Cut-out technique
The cut-out or collage technique is one of the most popular methods for creating explainer videos. In whiteboard style, required images are hand-drawn and cut out. Then an animated hand moves the image elements into or out of the picture according to the narrated story. This allows the content to be easily perceived and understood by viewers. To make the plot of an explainer video more dynamic, additional sound effects are added. This gives the explainer video a very special look that appears handmade and tactile.
Flat Style / 2D Animation
A flat style explainer video conveys a core message in a minimalist yet colorful way. Colored areas create a 2D effect. Spatial impressions are suggested by color blocks with gradations. The flat style is particularly popular for action-packed presentations. A major advantage – this style can be perfectly adapted to any corporate identity.
Icon Style
An icon style explainer video presents facts and information in an easily understandable and colorful way. Various lines, text content and/or symbols clearly illustrate logical connections. They bring movement and life to a video. Through clean animations, the core message is clearly recognizable for viewers. Regarding complex matters and products, the icon style is extremely popular in the business sector.
Animated Typography
This explainer video design is based on animating typographic fonts and is often incorporated into icon-style explainer videos. The use of colors and movement, combined with dynamic music and voice recordings, gives the explainer video an unexpected rhythm that stays with viewers. The advantages of this technique include short production times and correspondingly low costs.
Line Art or Comic Style
A line art style explainer video presents content with an abstract artistic touch. Objects and characters are highly simplified in their representation. Additionally, the graphics are defined by black outlines and bold colors. This makes line art style ideal for conveying striking and emotional core messages.
Screencapture
Screencapture is a very popular, easy-to-create, and cost-effective explainer video method. This technique essentially involves recording a computer screen or mobile phone display. It simply demonstrates how specific software, a product, or a process works. A real-time demonstration of functionalities is often enough to spark customer interest and highlight benefits.
3D Animation
This animation technique offers countless possibilities for your explainer video production. Due to its high quality, 3D animation is primarily used for commercial purposes. With good animations, viewers perceive explainer videos positively.
Custom explainer video design
If the styles described don’t suit you or if you have your own innovative ideas for an explainer video – contact us – we’ll implement your idea for you! Develop a completely new explainer video style with us – we’re excited about your visions!
EFFECTIVE USE OF EXPLAINER VIDEOS
WHAT IS AN ANIMATED FILM?
Animated films consist of custom-drawn characters or objects that are typically digitally animated. They are particularly useful when complex topics need to be presented in a more understandable way. These can be integrated into the video as 2D (one-dimensional) or 3D (three-dimensional) animations.
Animation includes animating characters, objects, and processes, as well as animating logos and embedded texts.
HAVE AN ANIMATED FILM CREATED AND BENEFIT FROM THE ADVANTAGES
COMPLEX CONTENT MADE SIMPLE
Whether it’s talking objects, pink elephants, or unicorns in space – there are no limits to imagination and creativity. Nothing is impossible! No more tedious and complicated texts, just a simple and entertaining presentation of complex content through animated videos.
STRONG BRANDING
With animation, you have the opportunity to artistically integrate your logo and corporate identity into the video production. Your custom animated film makes your design and brand presence more memorable and unique.
IMPROVED SEO
Just like people, Google loves animated videos. Incorporating quality animated films into your online video marketing increases dwell time on your website. This helps you achieve higher rankings in Google search results, making you more visible to potential customers and increasing brand awareness.
HOW TO USE YOUR ANIMATED VIDEO EFFECTIVELY
ANIMATION VIDEO ON THE WEBSITE
The most common way to use your animation video is on your homepage to present and explain products or services. Videos can help increase dwell time on your website while giving your audience a clearer and better understanding of who you are and what you do.
ANIMATED FILM IN EMAIL MARKETING
Effective video marketing often requires thinking outside the box – and the solutions are often right in front of us. Adding an animated video to your company’s email signature is quick and easy and can significantly increase attention. Emails are sent daily to people outside your company. A great opportunity to reach new viewers with a message that might appeal to them.
ANIMATION VIDEO ON SOCIAL MEDIA PLATFORMS
Animation videos are perfect for social media. The color and vibrancy of animation videos are effective ways to catch attention. And that’s not all. With an animation film, you can convey your message quickly and easily – which is especially important given the short lifespan of videos.
ANIMATION VIDEO FOR TRAINING & ONBOARDING
An animated video isn’t just a tool to reach people outside your company. It’s also a fantastic marketing instrument for internal use. For example, you can use an animation video as a (further) training measure for employees. If you want to train sales staff, you can create an animation that shows exactly how they should behave during a sales process.
FAQ – Frequently Asked Questions
What is an explainer video?
An explainer video is a short video that presents complex matters quickly, simply and understandably. Companies can present themselves, explain their work and details of their products and services, and show how these can help customers solve problems.
Why an explainer video?
Explainer videos are modern and important online marketing tools for businesses. Animated explainer videos convey complex topics and information in an easily understandable and appealing format. They entertain and inform viewers while generating enthusiasm for your company and your products or services.
How much does an explainer video cost?
The cost of an explainer video depends on which explainer video style is used, what concept is implemented, the size of the production team, and how long the team works on the explainer video.
Why are explainer videos so effective?
Explainer videos are highly effective as a marketing tool because they combine auditory and visual stimuli to explain complex matters in a brief, simple, and understandable way. This is why explainer video agencies rank among the most successful video production companies in the industry.
How long should an explainer video be?
An explainer video should not exceed 1-2 minutes in length. According to studies, the video completion rate drops to 57% after 2 minutes, causing search engine algorithms to classify the explainer video as less relevant.
What makes a good explainer video?
An explainer video must meet several aspects to be effective. Clarity: To successfully and convincingly convey a message, it must be communicated clearly and precisely. Quality: All content published by a company represents the brand. Quality should not be compromised, as it can quickly deter both potential and existing customers. Individuality: Recognition is essential; customers should easily remember an explainer video and thus your company or brand.
What is an animated film?
Animated films are digital drawings brought to life (animated) using various animation programs. Complex matters are thus explained simply and understandably in either 3D or 2D films.
How are animated films made?
At Mainfilm production, animated films are created with the utmost care. After a free initial consultation, a concept is developed in pre-production. Then the best illustrators and animators are individually selected. In post-production, the animated film is perfected.
Which program do you use to make animated films?
Mainfilm Filmproduktion primarily creates animated films using two Adobe programs: Illustrator is used to create the drawings, and After Effects is used to animate, edit, and add sound.
What kind of music suits your animated film?
Like everything in professional video production, animated films are created individually for the client. Therefore, the music that best suits your animated film depends on your core message, corporate identity, and corporate communications.
