Corporate Video Production
We are video production specialists helping you effectively reach your target audience and convey your message through professional videos. Whether product videos, corporate videos or commercials – we transform your needs into compelling video content!
MIT DIESEN KUNDEN HABEN WIR BEREITS GEARBEITET
Your Professional Video Production
ON COURSE FOR SUCCESS:
ACHIEVING GOALS
A tailored corporate video strengthens your brand and ideally generates optimal reach. Through needs and target audience analysis, we know exactly where to focus and ensure you achieve your goals with authentic video content.
SUSTAINABLE
COLLABORATION
When collaborating with Mainfilm, you have a reliable partner by your side who will accompany you from the initial idea to the release of your corporate video. Partnership on equal footing is our highest credo.
Comprehensive
Marketing Concept
Our collaboration doesn’t end with video completion. We develop a comprehensive marketing strategy and advise you on distribution across suitable platforms, among other things.
Cases
Our projects are close to our hearts.
Because we love making films. See for yourself.
CORPORATE VIDEO PRODUCTION:
WHAT DOES IT MEAN?
Corporate video production highlights a company, individual, organization, association, project or event. It conveys precisely those aspects that matter most in each field and that have contributed to past success. Everything revolves around identity and unique selling points – corporate video production focuses strongly on individual success stories, origin stories or life stories.
There are numerous reasons to have a corporate video made. The challenge lies in communicating corporate values, philosophy and visions as well as corporate identity in a way that presents the key features perfectly in a video. The film should leave a lasting impression on viewers in the shortest possible time.
This can only be achieved with precise preparation and an authentic, tailor-made concept. Behind Mainfilm is a team of experts who bring not only a large dose of creativity and care, but also always infuse a personal connection into every project.
HAVING A CORPORATE VIDEO MADE:
ONE STEP AT A TIME
We take our time. Time for you, your concerns, your company, your ideas and the message you want to convey with your video. When you want to have a corporate video made for your marketing, it’s important to have not just a video production company, but a partner by your side. Because anyone who puts so much time and love into an activity needs the same love in corporate video production.
This is why we proceed step by step: The core of professional corporate video creation lies in meticulous planning, a convincing concept and a story that positively connects viewers with your brand. And here’s how we do it:
GETTING TO KNOW EACH OTHER AND INITIAL ANALYSIS
At the beginning, we get to know you and your project in detail and conduct a thorough needs and target audience analysis. Among other things, we want to understand:
- What defines your company, brand or organization? How should it be perceived publicly and what challenges are your focus? What are your business goals for the next three years?
- What is the objective, what message and other content should be conveyed?
- What does the target audience look like, what are their media habits, and how can we reach them most effectively?
- What budget is available?
IDEA GENERATION AND CONCEPT
Based on previously gathered insights and needs, we collaboratively develop an idea and story that precisely conveys the intended message. Next, we create a briefing outlining requirements, inspirations, and the strategy for corporate video production. Together we determine the right stylistic approach and tone for the target audience – our storytelling revolves around credibility, authenticity, and emotions. Now nothing stands in the way of creative concept development and script writing. Through storyboards, mood boards, or scripts, we visually capture the dramatic structure and directorial plan – creating the roadmap for corporate video production.
PRE-PRODUCTION
In pre-production, we meticulously address all factors to ensure smooth corporate video production. Beyond logistics planning, our production crew handles equipment provision, location scouting, and obtaining filming permits.
Depending on the project, we cast actors or people from your own company/organization. Since image is paramount, we recommend involving internal contacts who best understand the subject matter – this lends the video authenticity.
Considering all factors addressed in pre-production, we then create a detailed shooting schedule.
THE FILM SHOOT
Sound, lights and cameras are ready. So is our team! Whether at an external location or in our film studio, we ensure a professional workflow on shooting day and make sure everyone knows their responsibilities. Coordination and communication are paramount here.
On set, we value a pleasant and relaxed atmosphere: The more comfortable clients, talent and our crew feel, the better the results we deliver. Professionalism always comes first: For us this means everyone feels comfortable on set and we smoothly overcome any challenges together.
POST-PRODUCTION
In post-production, all footage is reviewed in-house by our editors. Editing, music, sound and color grading ensure your corporate video achieves the desired look. Animations or motion graphics complete the final product.
DISTRIBUTION & MARKETING
Having Mainfilm produce your corporate video also includes comprehensive consultation about ideal distribution. Together we develop an efficient and effective marketing strategy to achieve maximum reach. We’ll determine which platforms are suitable for distributing your video and what formats and additional assets are needed.
DO YOU HAVE ANY QUESTIONS?
Let’s talk about it.
WHY HAVE A CORPORATE VIDEO PRODUCED?
The question of why you should produce a corporate video is quickly answered. The success of video content in marketing, targeted improvement of SEO performance, and increased conversions are just a few of the factors in favor. Here are the advantages a corporate video offers:
This can only be achieved with precise preparation and an authentic, tailor-made concept. Behind Mainfilm stands a team of experts who bring not only a large dose of creativity and care but also always infuse a personal connection into every project.
INDIVIDUAL CONCEPTS
Presenting complex content is often challenging. With corporate video production, key values and visions can be communicated to a large audience in minimal time. Video content is booming! In Germany alone, video consumption increased to 87% last year. Particularly, employee videos and conveying authenticity along with informational value build trust with the target audience.
CROSS-MEDIA DISTRIBUTION AND SEO OPTIMIZATION
Having a corporate video made means being able to deploy it across multiple platforms. Posting videos prominently on suitable channels is a crucial part of a successful online marketing strategy.
- Embedded on websites: Placing the corporate video on your website increases traffic, leads to longer user dwell time, can generate high-quality backlinks, and improves SEO ranking.
- Posted on social media platforms: Video content is especially popular on social media platforms and enables precise targeting of your defined audience. If it’s also high-quality and entertaining, your corporate video’s reach can grow exponentially. The more interactions in the form of likes, shares, or comments, the better.
- Use at Trade Shows: When a corporate video is presented at trade shows, it can spark targeted interest among visitors and business partners. This can increase interactions and help acquire potential customers or partners.
BOOSTING CONVERSIONS
When videos are optimally embedded across various channels, they can both convert potential customers into actual customers and increase conversions. According to Forbes Magazine, 64% of consumers are more likely to purchase a product or service after watching a video about it.
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über uns
CORPORATE VIDEO PRODUCTION:
HOW WE WORK
International Junior Science Olympiad 2020
In 2020, the International Junior Science Olympiad (IJSO) was scheduled to take place in Frankfurt. For this event, we produced a corporate video featuring German TV host and actor Ralf Caspers to prepare young scientists for an exciting journey.
Climate Graffiti
We had the privilege of accompanying Justus Becker, a graffiti artist and illustrator from Frankfurt, during his work – all as part of a project for the state of Hesse. At a busy location right next to a railway line, the artist created an impressive mural about climate change on a house wall. The goal was to draw attention to this important issue among people passing by daily. This project was particularly close to our hearts, as climate change affects us all.
CORPORATE VIDEO PRODUCTION IN MARKETING –
WHAT TYPES EXIST?
There isn’t just one approach to corporate video production – depending on requirements and message delivery, different types of corporate videos may be suitable. We’d like to introduce you to a few of them.
This can only be achieved with precise preparation and an authentic, tailor-made concept. Behind Mainfilm stands a team of experts who bring not only a large dose of creativity and care but also always infuse a personal connection into every project.
THE CORPORATE VIDEO FOR
COMPANIES OR BRANDS
The corporate video for companies, as traditionally understood, is also called a corporate
movie or corporate film. The video focuses on creating positive associations with
the company or brand, spreading a sustainable message, or
improving brand image.
It typically features management, employees, or work processes and should
give viewers deeper insight into the company to help establish
a connection.
CORPORATE VIDEOS FOR
RECRUITING PROCESSES
Corporate videos are also frequently used in Human Resources. Visual impressions of the company and information about open positions resonate better with applicants than simply reading a job advertisement.
CORPORATE VIDEO FOR STARTUPS
Being relatively new to the market, startups may find it challenging to compete against
established players. A corporate video helps succinctly present the business idea, market positioning,
and founders’ visions to convince potential customers or investors. A high-quality video builds
trust with viewers and demonstrates the quality of your products.
THE EVENT CORPORATE VIDEO
Want to concisely present your company or product range at a business meeting or corporate event? Or surprise your employees with a video at the company celebration? An event corporate video can be integrated into your occasion, allowing you to convey your message without lengthy speeches.
Good to know: You can learn more about the different types of image films, their areas of application, and how a professional image video should be structured in our comprehensive guide to image films.
CORPORATE VIDEO VS. COMMERCIAL
WHAT ARE THE DIFFERENCES?
It’s not always easy to distinguish between a corporate video and a commercial. However,
there are several factors that make the comparison clearer:
- Length: A commercial is typically short, averaging about
30 seconds. A corporate video, on the other hand, can be longer to convey its intended
message: 2 to 4 minutes should suffice. - It’s about more than just sales: A commercial aims to present a product as attractively as possible to boost sales. Corporate video production focuses on the story behind it: Through effective storytelling, viewers should develop an emotional connection to the company or brand.
- The focus is on image: A corporate video aims to provide insights and present the USPs of a company, organization, or project. If this leads to conversions, that’s good, but it’s not the video’s main focus. Rather, it’s about viewers understanding the brand.
CORPORATE VIDEO PRODUCTION
BY MAINFILM
With Mainfilm’s corporate video production, you get the complete package – from planning through shooting to post-production and distribution. Our team supports you from day one and looks forward to successful collaboration.
FAQ – Frequently Asked Questions
Why should a company produce a corporate video
Primarily, corporate video production aims to draw attention to your company, products and services. Having a corporate video made means establishing and strengthening your brand identity while increasing customer awareness and engagement.
What Benefits Does a Corporate Video Offer?
A corporate video emotionally engages and positively influences customers, encouraging them to buy from you – not competitors. It illustrates the values you and your company represent and enables identification with you and your business.
What is the definition of a corporate video?
A corporate video is 2-4 minutes long and portrays a company, brand, product or service to generate a positive image. The goal is to attractively showcase a company’s unique selling points and values to the public. A corporate video should clearly communicate a company’s benefits to customers and create brand identification.
How do you make a corporate video?
To make a corporate video yourself, you need a good idea and interesting concept, camera equipment, a microphone and editing software. However, for a high-quality corporate video we recommend hiring professional video production services.
How much does a good corporate video cost?
Costs for a corporate video can vary depending on project requirements. Factors like number of shooting days or use of actors are included in the pricing.
How much does a 3-minute corporate video cost?
There’s no standard price for a 3-minute corporate video as multiple factors influence the cost. The complexity of the video design plays a role – aerial shots or elaborate animations/motion graphics may require a larger budget.
How is a corporate video structured?
A corporate video highlights a company, organization or brand with the goal of building trust and connection with viewers. The structure varies depending on the message to be conveyed and the target audience to be addressed.
Why do you need a corporate video?
A corporate video provides an authentic, transparent and informative look into your company. It not only shows what the company or brand stands for and its goals/visions. A corporate video tells a story and helps potential customers identify with you. Plus, it can be used in multiple ways, making corporate video production even more attractive for businesses.
What should you consider for a corporate video?
These points should be considered when producing a corporate video:
- Define target audience:
Be clear about who you want to create the corporate video for. Once the target audience is defined, you can derive an effective message to communicate.
- Commission corporate video production:
Videos are often the first thing potential customers see. They help create an immediate impression. You should therefore ensure your corporate video is compelling to get the attention you deserve. To guarantee this, you should rely on professional corporate video production.
- Implement CTA:
Every marketing measure has an objective to achieve – same goes for corporate videos. Therefore include a CTA to prompt customers to take action.
- Marketing:
The corporate video is worthless if no one sees it. Ensure as many people as possible see your corporate video, whether through paid ads or sharing on relevant social media channels.
What makes a good corporate video?
A good corporate video evokes emotions, helps build trust and sharpen brand personality, while effectively communicating relevant information.
Customers can better identify with the brand, helping the message stay memorable and ideally be shared further.
How is a corporate video created?
A corporate video doesn’t just happen. Behind each corporate video are multiple process phases that must be completed to create an effective result. These include goal definition, conceptualization, pre-production, production, post-production, and finally the marketing of the corporate video.
How long does corporate video production take?
Typically, corporate video production (from concept to distribution) takes 4-5 weeks, depending on communication speed. If you need a corporate video produced as quickly as possible, contact us and we’ll see what we can do.
What types of corporate videos exist?
Not all corporate videos are the same. A corporate video can take different forms depending on your goals. There are several ways to use each type to enhance marketing efforts at every stage of the customer journey.
- Product Explainer Video – Provides an overview of your product and lets you highlight its best features.
- Classic Corporate Video – Humanizes your brand by giving (potential) customers a behind-the-scenes look at your company.
- Testimonial Video – Offers social proof and builds consumer trust.
- Recruiting Video – Presents your company as a top employer and communicates why job seekers should apply with you.
- Brand Story Video – Gives your brand authenticity and shows customers your values and vision.
