Commercial Film Production
Do you want to communicate your message precisely? Be remembered by your viewers? Create targeted awareness among your audience? And do it with a captivating story? Then now is the right time to start a commercial film production with the full-service film production company Mainfilm.
MIT DIESEN KUNDEN HABEN WIR BEREITS GEARBEITET
Your Professional Commercial Film Production
THE TARGET AUDIENCE
IN FOCUS
For all our commercial film productions, we take an analytical approach: Even the most elaborately produced commercial video is of little value if it doesn’t resonate with the target audience. We advise you on distribution, marketing strategies, and target audience analysis, and we know which channels will make waves with your commercial film.
EXCELLENT
STORYTELLING
We give your company a voice by conveying your brand personality through our storytelling. An emotional story engages viewers – this doesn’t require complex science, just a brilliant idea from our creative team.
ALWAYS
WITH PASSION
We put our heart and soul into every commercial production. When working with Mainfilm, you get a partner committed to sustainable, long-term relationships. We accompany you from ideation to distribution, always considering your wishes and visions.
Cases
Our projects are close to our hearts.
Because we love making films. See for yourself.
HAVE AN ADVERTISING FILM
PRODUCED
Every commercial film production begins with an idea. And this idea must be developed so viewers understand within seconds what it’s about, and become excited and convinced. True to our motto “Nothing is impossible,” our team is motivated to explore new paths and deliver tailored solutions for every project. Creativity combined with precise, targeted analysis is our top priority for successful production.
With your target audience in mind, we develop storytelling that captures attention, builds brand loyalty and motivates potential customers to buy. As a powerful marketing tool, a commercial film leverages emotions, persuasive power, and shows customers which product or service can enhance their daily lives. And this is exactly where we come in.
THE PROCESS OF COMMERCIAL PRODUCTION
As a professional film production company, we place utmost importance on a clean and precise workflow for commercial film production. Every step and action must be perfect – we at Mainfilm take a holistic approach and invest considerable time and love into creating every commercial video.
INITIAL MEETING &
TARGET AUDIENCE ANALYSIS
First, we get to know each other and discuss your expectations for us and the direction the commercial film production should take in a detailed briefing session. Additionally, we analyze the target audience, define the scope and goals, and determine who we want to address with the commercial film and what message should be conveyed. We always keep the competition in mind and highlight precisely those advantages that set your product, brand, or service apart from the competition.
IDEA GENERATION
After collecting all necessary information for the commercial production, we begin with our internal creative workshop. During brainstorming, we evaluate various creative approaches and develop multiple ideas that we then present to you. The needs of your target audience always come first.
Strategy and
Video Concept
In line with the concept, we develop a holistic strategy and think long-term: Every tiny detail is incorporated into our planning. Bold, creative, and captivating storytelling is our USP. Based on this, we create a storyboard or script that shows what the final video clip will look like.
PRE-PRODUCTION
In the pre-production phase, it’s crucial that all steps interlock to ensure smooth production. The following services are included in a Mainfilm commercial production:
FILMING
In the next step, we implement all the previously planned steps and begin filming. We strictly adhere to the script or storyboard and ensure that all team members follow their tasks precisely. Depending on the effort or complexity of the production, the size of the on-site team varies.
POSTPRODUCTION
In postproduction, our editors review the recorded material from the commercial production. This is followed by editing, compositing, audio and sound design, color grading, and the application of visual effects or animations. Upon completion, you receive the final commercial production ready to be distributed in the correct format across various channels.
DISTRIBUTION &
MARKETING STRATEGY
A good commercial film is played on the target audience’s preferred channels. We develop a well-thought-out marketing strategy for your production to ensure the commercial film achieves maximum impact or conversion. Additionally, we increase reach by involving influencers or partners in optimal distribution.
Upon request, we produce cutdowns (shortened versions of an originally longer spot) to reach the target audience on selected platforms—tailored to their specific media behavior.
Sei schlau, sei wie unsere Kunden
Das sagen
unsere Kunden
über uns
WHAT MAKES A GOOD
COMMERCIAL FILM AGENCY?
A commercial video should engage viewers, remain memorable, entertain, encourage purchases and tell a unique story. These aspects characterize a successful commercial film:
- A commercial film performs well only when the target audience feels understood through the right messaging and appropriate content.
- It communicates the USPs within seconds; the story is concise and convincing.
- It must resonate with the target audience’s mindset.
- Authenticity and credibility play a significant role in this.
- A good commercial stays in your mind.
- A high-quality commercial video grabs attention, is informative, and drives engagement with the target audience.
- A good commercial captures and reflects the current zeitgeist.
DO YOU HAVE QUESTIONS ABOUT OUR VIDEO
PRODUCTIONS?
Simply contact us and we’ll help you with your request!
Contact now
COMMERCIAL FILM PRODUCTION –
WHY CHOOSE US AS YOUR AGENCY
Do you need more reasons why we, as a commercial film agency, should elevate your marketing strategy to the next level? Et voilà, here they come:
GENERATING
AWARENESS
In just 10 to 30 seconds, a commercial film delivers your message without unnecessary fluff. People remember 10% of what they hear, 20% of what they read, but 80% of what they see. Plus: You can tailor content to the target audience’s preferences and evoke emotions through targeted storytelling.
NEXT LEVEL
MARKETING
Commercials can be effectively distributed: Targeted placements on suitable platforms reach the target audience on their devices – ideally without any waste (unlike linear TV). This in turn leads to more conversions and engagement.
THE FUTURE
IS DIGITAL
A major advantage of commercial production is that your video can be distributed both to mass audiences (TV/cinema) and through precise online targeting. The immense advertising potential on social media and other platforms is optimally utilized with a commercial.
THE PROCESS OF COMMERCIAL PRODUCTION
As a professional film production company, we place utmost importance on a clean and precise workflow for commercial film production. Every step and action must be perfect – we at Mainfilm take a holistic approach and invest considerable time and love into creating every commercial video.
Let’s talk about it
Request a free quote now
FAQ – Frequently Asked Questions
How is a commercial created?
A commercial production requires a brilliant idea and creative storytelling, always keeping the target audience in focus. Based on this, a script or storyboard is developed. During pre-production, aspects such as selecting the right location, overall planning, coordinating departments and crew, technical requirements, and casting actors are finalized. The actual filming then takes place. In post-production, editing, sound mixing and color grading are added, and the completed commercial is prepared for release.
How is advertising produced?
There are various types of advertising: These can be produced for print, online or TV. Visual advertisements – meaning commercial productions – are particularly popular. In a short film (average 10-30 seconds), a product, service or company is promoted creatively.
Who produces films in Germany?
Mainfilm is your partner for professional film and commercial productions. In a comprehensive briefing session, we incorporate all ideas, concepts and wishes – always considering the target audience and objectives – and translate them creatively into a commercial.
How much does a commercial video cost?
The cost of a commercial depends on its length and production effort, which in turn depends on many factors: image quality requirements, complexity and duration, number of sets and actors, animations and special effects or even stunts. We’d be happy to provide you with a non-binding quote for your commercial production.
What do you need for an advertisement?
For a commercial production, you need a creative concept, a core message and target audience analysis. To shoot an advertisement, you need the right technical equipment and a professional, well-coordinated team.
How long should a commercial be?
What’s the ideal length for a commercial video? On average, commercial videos are 30 seconds long. However, it always depends on which platform the commercial will be shown on. For social media like YouTube, shorter videos of 10 seconds work better.
How do I make a commercial video?
- #1 Define goals & target audience
- #2 Determine budget
- #3 Identify advertising channels
- #4 Establish USPs to communicate
- #5 Determine video type/style
- #6 Write script
- #7 Design storyboard
- #8 Produce commercial video (yourself or through professional commercial production)
- #9 Video editing/post-production
- #10 Marketing
Who makes commercials?
Advertising films are often produced by professional advertising film production companies whose everyday business is to creatively communicate brand messages through advertising films. At Mainfilm, we produce a wide variety of videos for companies to support their marketing efforts. Want to have your own advertising film created? Get in touch and we’ll see what we can do.
